Following on from the last Google major update known as "Panda", the new Google algorithm update "Penguin" has recently been launched. If you're website has poor content, too many links with spammy keywords, or has not been updated for the last year, be warned - Google is targeting you. This is part of Google's stated goal of providing only high quality, relevant results for searchers. Here are some things to consider if your business relies on Google to survive, or you want to improve your search engine position. read more >>>
Largely as a result of the Google's algorithm update (code named Panda) 2011 saw low quality websites falling off the top of the search engine results.
Since then, Google has updated the algorithm a number of times, most notably with the September 28th Panda 2.5 update and the November 3rd Google Freshness update, which affected 35 percent of searches.
Over the course of the last year, a small number of our smaller site owners have felt they’d been unfairly penalised by Panda. The answer to this is to make sure you site contains plenty of fresh content, has good quality links pointing at it and the page content is relevant to your site. Basically you need to look at what can make your site an authority in your particular area so that Google values it.